The Back of the Fence

On NPR in 2011, the biographer Walter Isaacson said that Steve Jobs’s father, Paul Jobs, taught his son “it’s important to be a great craftsman even for the parts unseen.” When they built a fence, the father said the back that people would not see should “look just as beautiful as the front.”

Jobs told Isaacson: “He loved doing things right. He even cared about the look of the parts you couldn’t see.” Jobs carried the rule into his own work: “For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.”

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