Auf diese Steine können Sie bauen. You can build on these stones. The building society Schwäbisch Hall has used this slogan since 1962, with its logo of four building blocks from 1956. The company says the blocks stand for security, trust, competence and reliability.
The fox has been the brand’s mascot since 1975. According to the company, 89 percent of people connect the slogan with the brand.