In a letter to partners published in July 2012, Tencent founder Ma Huateng summed up fourteen years of the company’s experience as a “rule of gray” (灰度法则) with seven dimensions: demand, speed, flexibility, redundancy, open collaboration, innovation and evolution.
On speed, he wrote: “My suggestion is ‘small steps, fast running, quick iteration.'” (小步快跑，快速迭代)