Show Them First

A maxim attributed to Admiral Yamamoto Isoroku is often quoted in Japanese business writing: Yatte mise, itte kikasete, sasete mise, homete yaraneba, hito wa ugokaji. “Show them, tell them, let them do it, and praise them, or people will not move.”

The wording differs from source to source. A Japanese university paper says the maxim was influenced by an older one attributed to the feudal lord Uesugi Yōzan, which also begins with showing.

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