On 21 March 2024 the German Football Association announced that Nike would supply the national teams’ kit from 2027. Adidas had supplied it for more than 70 years. The association said Nike had made das mit Abstand beste wirtschaftliche Angebot, by far the best economic offer. The reaction reached the federal government. Health Minister Karl Lauterbach called it a wrong decision wo Kommerz eine Tradition und ein Stück Heimat vernichtet, where commerce destroys a tradition and a piece of home. Economics Minister Robert Habeck said he would have wished for a bit more patriotism toward Germany as a place to do business. Bavaria’s premier Markus Söder said German football was Heimat pur, pure home.