Seventy percent

In Amazon’s 2016 letter to shareholders, Jeff Bezos wrote that most decisions should probably be made with somewhere around 70 percent of the information you wish you had — and that if you wait for 90 percent, in most cases you are being slow.

He added the necessary companion: either way, you need to be good at quickly recognising and correcting bad decisions.

The threshold is named as a number, published to shareholders, and adopted across American business as a rule of thumb.

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