Shiva jnane jiva seva. Serve living beings, knowing them to be Shiva. The teaching comes from Sri Ramakrishna, and his disciple Swami Vivekananda built a mission on it.
On May 1, 1897, Vivekananda founded the Ramakrishna Mission at the house of Balaram Basu in north Kolkata. Its motto is Atmano mokshartham jagad hitaya cha: for one’s own liberation and for the welfare of the world.