Eigenlob stinkt, self-praise stinks, is a common German proverb. In November 2012 the IT magazine Computerwoche ran a career article under the opposite title, Eigenlob stinkt nicht. Its subtitle said that only those who draw attention to their performance get ahead at work. “Fachwissen ist wichtig, aber wer heute beruflich weiterkommen will, muss auf sich aufmerksam machen.” Specialist knowledge is important, but anyone who wants to get ahead today must draw attention to himself.
The title only works because every reader knows the proverb.