In August 2016 Business Standard reported that the carmaker Maruti Suzuki was “witnessing the emergence of the second and even third generation at many dealerships.” The company set up a forum called Junoon for the next generation of dealers.
R S Kalsi, Maruti’s executive director for marketing and sales, said the company had to “retain them, offer them a sense of security on the professional as well as emotional front.” A dealer from Udaipur, Priyank Mathur, explained: “I was a little reluctant to join the family business which my father had started in 1986.”