In November 2013 Google released an advertisement called Reunion, made by Ogilvy & Mather India. Two old men, Baldev in India and Yusuf in Pakistan, were separated as children during the partition of 1947. Baldev’s granddaughter uses Google Search to find Yusuf’s family in Lahore.
Dawn reported that the film had been viewed more than 1.6 million times on YouTube. It wrote that it “struck a cultural chord with Indians and Pakistanis.”