In September 2026, Expansión reported on Mexican lawyers who have begun to look for clients on TikTok. Citing the head of the legal platform Legalook, the magazine wrote that about 90 percent of the lawyers her company contacted still get most of their clients “a través de recomendaciones personales” (through personal recommendations). One lawyer in the article said that his clients now come mostly from social media.
In July 2026, Expansión described how patients traditionally came to trust a doctor, through the “recomendación de familiares o conocidos” (recommendation of relatives or acquaintances). Data from the booking platform Doctoralia, cited in the same article, show that nine of ten patients now look up a specialist online before making an appointment.