About 60 percent of German consumers look at supermarket advertising flyers at least once a week. This was the result of a survey of 1,300 adults by the consultancy Oliver Wyman, published in September 2022. Co-author Jens von Wedel named the reason: “Es geht zumeist um eine sparsame Haushaltsführung.” It is mostly about running the household economically.
According to the market researcher GfK, more than 80 percent of flyer readers would switch to another store for an offer.