Pirates, Not the Navy

“It’s better to be a pirate than join the Navy.” Steve Jobs gave this saying to the Macintosh team at a retreat in 1983. A black flag followed. Susan Kare painted a skull and crossbones on it, with the Apple rainbow logo as the eye patch. The flag flew over Bandley 3, the Macintosh building.

The Macintosh team and the Lisa team both worked inside Apple. Both were building computers with a graphical interface, and tension grew between them.

understand-culture
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.