When India locked down in 2020, several companies helped their contractors, vendors and dealers. Asian Paints “transferred Rs 40 crore to its 52,000 contractors during the lockdown,” BloombergQuint reported. Volkswagen India said: “We are also providing liquidity by paying out much faster than before.”
Maruti Suzuki described its help to dealers: “We looked at their cash flow and extended as much support as possible.”