In 2011, the Japan Praise Masters Association, Nihon Homeru Tatsujin Kyōkai, was founded by Nishimura Takayoshi, who became its chair. It runs a certification test in praising, the Hometatsu! Kentei.
An article in the business magazine President reported that more than 5,000 people had passed the test and that companies and local governments were adopting it quickly.