Vince Lombardi, the coach of the Green Bay Packers, expected his players to be 15 minutes early for practices and meetings.
In 2012 a new clock went up at Lambeau Field, the Packers’ stadium. It faces Lombardi Avenue and is always 15 minutes fast. In Green Bay this is known as Lombardi Time. At the Hotel Northland in Green Bay, the clock behind the front desk is also 15 minutes fast.
The saying “Early is on time. On time is late” is often attributed to Lombardi, but without a source.