In 1988, Nissan launched a new sedan, the Cefiro. In its television commercial, the singer Inoue Yōsui drives the car along a winding highway. He opens the window and says: Minasan ogenki desu ka? Shitsurei shimasu. How is everyone? Excuse me.
The line does not mention the car. The campaign slogan, written by the copywriter Itoi Shigesato, was kuu neru asobu: eat, sleep, play.