Lorenzo Servitje was the founder of Grupo Bimbo. In En esto creo (This I believe), a statement of his beliefs reproduced by Catholic.net, he wrote: “Creo que hay que procurar el bien de quienes trabajan con nosotros” (I believe that we must look after the good of those who work with us). A company, he wrote, should be “no sólo altamente productiva sino también plenamente humana” (not only highly productive but also fully human).
He died in February 2017, at the age of 98. Expansión quoted him on the company’s staff: “el cariño que tenemos para esa gente, la verdad es que los queremos” (the affection we have for those people, the truth is that we love them). His son Daniel, then the head of the company, said his father taught him to treat people “como personas y no como instrumentos” (as persons and not as instruments).