Hindus consider Dhanteras, Wikipedia notes, “an extremely auspicious day for making new purchases, especially of gold or silver articles and new utensils.”
In 2025 the chairman of the All India Gem and Jewellery Domestic Council, Rajesh Rokde, said that “approximately 50 to 60 tonnes of jewellery were sold over the two days of Dhanteras.” The value was “nearly Rs 85,000 crore.”