The Chamber of Industry and Commerce in Hannover published an interview with the intercultural trainer Nancy Rienow on presenting to audiences in the United States. The article opens: In Deutschland präsentiert man gerne fakten-zentriert. In Germany people like to present with the facts at the center. A presentation is built on figures, data and studies. Rienow adds that the presentation style of German business people is very serious.
She notes one more habit. Bei deutschen Präsentationen wird sehr gerne auf die lange Tradition des Unternehmens verwiesen. German presentations very often refer to the company’s long tradition.