On November 16, 2022, Elon Musk sent an email to Twitter staff. “Going forward, to build a breakthrough Twitter 2.0 and succeed in an increasingly competitive world, we will need to be extremely hardcore. This will mean working long hours at high intensity. Only exceptional performance will constitute a passing grade.”
Employees who wanted to stay had to click yes on a link. “Anyone who has not done so by 5pm ET tomorrow (Thursday) will receive three months of severance.”