After Diwali, some trade associations hold a Sneh Milan, a get-together. On November 2, 2024, the Wholesale Grain and Seeds Merchants Association of Nagpur held its Diwali Sneh Milan with guests from other trade groups.
In 2025 the Steel and Hardware Chamber of Vidarbha invited “all members and their families” to its family Sneh Milan. Its purpose, The Hitavada reported, was to “strengthen the spirit of unity and togetherness.”