According to the Mexican Association of Direct Sales (AMVD), about 3.1 million people in Mexico work in direct selling. The association put the industry’s sales at 88,574 million pesos in 2024.
In an article on catalog sales, Xataka México wrote that “el vendedor es alguien conocido por el comprador” (the seller is someone the buyer knows). The article described sellers knocking on their neighbors’ doors to offer their goods. The same article reported that fewer and fewer people trust sellers of this kind.