Death Notices on the Autobahn

Since 2008, drivers on the German Autobahn have passed large posters from the campaign Runter vom Gas!, Take your foot off the gas! The Federal Ministry of Transport and the German Road Safety Council run it together. The first posters showed fictional death notices, with a photo and lines such as Fuhren gerne sportlich, liked to drive sportily, and Zu schnell in die Kurve, too fast into the bend. In early 2009, the ministry and the council presented three new motifs. They showed car wrecks with the stickers “Baby an Bord” and “Abi 2008”, the school-leaving year, and a crashed motorcycle with a “Just Married!” balloon still tied to it. Tiefensee said: Die Plakate zeigen eindrucksvoll, wozu Raserei und mangelnde Rücksicht im Verkehr führen. The posters show powerfully what speeding and a lack of consideration in traffic lead to. Today the posters stand at more than 700 sites along the motorways and at rest stops, and the motifs change every year.

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