BMW turned 100 in March 2016. Mercedes-Benz congratulated its rival with advertisements in car magazines and national newspapers, and with a video on Facebook. The Facebook text read: BMW wird 100 Jahre alt! Alles Gute und auf die nächsten 100 Jahre Wettbewerb. BMW is 100 years old! All the best, and here’s to the next 100 years of competition. The print ad said: Wettbewerb spornt an. Competition drives you on. That week, every BMW employee could visit the Mercedes-Benz Museum for free.