Litigation

Given their litigation-heavy culture, it may seem ironic that Americans are so quick to say yes to an agreement. After all, saying yes and then not following through should make it easier for the one party to file a lawsuit.

However, the reality is the opposite. By having a culturally soft yes Americans make it more difficult for others to successfully sue them. In the U.S. it takes far more than a simple yes to indicate an oral agreement, which offers Americans protection from legal claims.

Gianni vs. Russell Supreme Court of Pennsylvania 1924 – Gianni, who owned a small store, claimed that his landlord told him that he could have the exclusive right to sell drinks in the building.

The landlord then rented another space in the building to a company that sold drinks, and Gianni attempted to sue. However, because Gianni had entered into a written lease, and there was no mention of this right in the lease, the oral contract was said to be nonexistent.

Power Entertainment Inc. v. National Football League Properties, Inc., United States Court of Appeals, 5th Circuit, 1998 – the plaintiff and defendant orally agreed that Power Entertainment would take over a licensing agreement between the NFL Properties and another company in exchange for Power Entertainment assuming the $800,000 debt between the two original companies. However, after the debt was paid, NFL Properties did not transfer the license, and the oral contract was found to be invalid.

Additionally, oral agreements in the US are sometimes called handshake deals. Although an actual handshake isn’t necessary to make the agreement binding, this still shows that it takes more than a ‘yes’ to enter into an agreement.

Show ‘n Tell

As children Americans learn at an early age to be on – or to be put onto – center stage. As early as Kindergarten, in Show and Tell, they are asked to bring something personal into school: a toy, a stuffed animal, one of their favorite books. They stand before their peers and present.

They practice not only speaking in front of a group – the first experience with public speaking – they learn how to speak about themselves and their feelings. And when they do, they seek from the other children attention, positive feedback, ultimately approval. They are in presentation mode.

It is the same with letter-writing. American children are taught not only to feel free to begin sentences with I. They are encouraged to write in the active, not passive, form. They should write from their individual, personal perspective. Letters are per definition a personal and consciously subjective form of communication.

Thou vs Ye

In Old English, thou/thee were used to address a single person, while ye/you were used to address more than one person. However, as English developed, the terms ye and you were used to politely address a single person – first the king, then other high born nobility and the clergy, and eventually anyone at or above a person’s social status.

By the end of the 16th century, the word ye had virtually disappeared from daily speech, and the term you was quickly replacing the term thou.

As Early Modern English began, the word thou became associated with emotions, rather than number or hierarchy, and most people would only use thou if they were angry or in love. Ironically, these days people very rarely use the informal thou to indicate formality or to sound more archaic: “Thou shallt not lie.”

Obama all net

On June 22, 2015 Juli Hirschfeld Davis authored an article in the New York Times under the title “Obama Lowers His Guard in Unusual Displays of Emotion.”

“His eyes well up without warning in private, thinking about his teenage daughters growing up. He choked back tears in public recently while delivering the eulogy for Beau Biden, the son of Vice President Joseph R. Biden Jr., who died at 46.”

“My takeaway was, ‘Wow — where’s this guy been?’” said Kent Conrad, a former Democratic senator from North Dakota. “I turned to my wife and said, ‘My God, if he’d shown those kinds of feelings, and that kind of connection to others, I think he would have had a different experience as president,’ ” Mr. Conrad said. “If he could let himself show that, he would do much better with the American people, and much better with Congress.”

Days earlier, Mr. Obama had begun a health care speech with an uncommonly intimate greeting for Sister Carol Keehan, the chief executive of the Catholic Health Association of the United States and a political ally.

But even Mr. Obama has admitted that he has been blindsided recently by fits of sadness, many of them prompted by the thought of his daughters growing up. “I start tearing up in the middle of the day and I can’t explain it,” Mr. Obama told attendees at an Easter prayer breakfast in April. “Why am I so sad? They’re leaving me.”

He wiped away tears in February as he bade farewell to Eric H. Holder Jr., a confidant who served for six years as his attorney general. People close to the president say he is often unfairly tagged as apathetic simply because he does not carry on publicly about his feelings.

“This is, in many ways, a private man — he is not somebody who wears his emotions on his sleeve,” Mr. Connolly said of Mr. Obama. “That doesn’t mean he doesn’t have emotions.”

Germans don’t wear their emotions on their sleeves, either.

“Sell me this pen”

At some point during the life of every American they hear the figure of speech: “You sell yourself first, then your product or service.” The presenter needs initially to get the audience to accept them as interesting, motivated, experienced, as a person with expertise, worth listening to.

This is Leonardo DiCaprio in the 2013 Martin Scorsese-film Wolf of Wall Street.

It is the initial hurdle the presenter needs to overcome, the first yes to be gained. The audience needs to be convinced of the messenger before being convinced by the message. Otherwise audiences ask themselves “If the presenter isn’t convinced of himself, why should I be convinced?”

In amazon.com there are 226 results when searching for “sell yourself first.” On YouTube 37,900 videos are found. The bookstore chain Barnes and Nobles sells 24 books related to “sell yourself first” with titles such as: 

Invisible to Remarkable: In Today’s Job Market, You Need to Sell Yourself as ‘Talent’, Not Just Someone Looking for Work…, Good in a Room: How to Sell Yourself (and Your Ideas) and Win Over Any Audience…, or  The One Minute Sales Person: The Quickest Way to Sell People on Yourself, Your Services, Products, or Ideas—at Work and in Life.

Personal Branding

Personal branding is not new. People have always taken into consideration how they are perceived by those they are trying to persuade. It is natural that the marketing techniques used to sell products are being applied to selling a person, or a person’s skills, experience, value.

Books, seminars and companies advise individuals on how to best manage their reputation in the Internet. Google, Facebook, LinkedIn and other forums and communities exert influence on how people are perceived. Perceptions are personal and subjective. Branding means presenting the messenger in the most positive light.

See what books Amazon offers on personal branding.

„Only fools criticize“

In his book How to Win Friends and Influence People (published in 1936 with more than fifteen million copies) the famous American businessman Dale Carnegie made the following statements which have been taken to heart by generations of Americans:

“Criticism is dangerous, because it wounds a person’s precious pride, hurts his sense of importance and arouses resentment.”

“Any fool can criticize, complain, and condemn—and most fools do. But it takes character and self-control to be understanding and forgiving.”

“If you argue and rankle and contradict, you may achieve a victory sometimes; but it will be an empty victory because you will never get your opponent’s good will.”

“You can’t win an argument. You can’t because if you lose it, you lose it; and if you win it, you lose it.”

“I have come to the conclusion that there is only one way under high heaven to get the best of an argument — and that is to avoid it. Avoid it as you would avoid rattlesnakes and earthquakes.”

“By fighting you never get enough, but by yielding you get more than you expected.”

Selfie Election

Facing a Selfie Election, Presidential Hopefuls Grin and Bear It. July 4, 2015. Jeremy Peters and Ashley Parker. New York Times.

“Press that white button! This right here,” the former secretary of state instructed a technologically deficient fan in New Hampshire who was fumbling to work an iPhone camera. Her patience thinning, Hillary Rodham Clinton took matters into her own hands and jabbed the button herself.

Who wants their babies kissed or their yard signs autographed anymore? This is the Selfie Election. And if you are running for president, you have no choice but to submit.

Candidates can now spend an hour exhausting a line of eager selfie seekers. Jeb Bush has perfected a technique suited to his 6-foot-3 frame: For his shorter fans, he will take the picture with his own outstretched selfie stick of an arm.

“They just have to put up with it, because how do you decipher who is a fan and who wants to fill their profile with pictures of them with candidates?” said Mr. Robinson, editor of The Iowa Republican, a political publication.

Senator Marco Rubio will indulge people who want selfies. But he often travels with a professional photographer who takes photos of him with voters as an aide trails behind, handing out index cards listing a website where supporters can go to download their pictures.

The benefit? Not only does the photographer speed the process and produce higher-quality images, but voters are asked to provide personal information on Mr. Rubio’s website. Before they can view their photos, Rubio supporters have told the campaign their name, their home and email addresses, which issues matter most to them and if they are willing to volunteer.

Stay with the flow

Germans avoid interrupting the flow of a conversation, a speech, or any kind presentation for several reasons. First, out of respect for the presenter and the other listeners. Second, because they assume they will gain clarity by simply continuing to follow the flow. Third, they do not feel comfortable admitting that perhaps their English language skills are not as good as they should be.

Gift of gab

In his post on Forbes online – Six Reasons Small Talk Is Very Important and How To Get Better At It – Brett Nelson writes:

„Whether getting a job, working with colleagues, winning new clients, entertaining existing ones, all of it requires small talk. You better have the gift of gab.“

He then quotes from How To Get A Job On Wall Street, written by Scott Hoover, Associate Professor of Finance at Washington and Lee University: “In trying to generate business, the deal pitch is obviously critical. What is not so obvious is that simple, seemingly innocuous conversation with potential clients can be just as important. Companies want to hire people who can think on their feet.”

MerriamWebster defines gab as: to talk a lot in an informal way usually about things that are not important or serious; to talk in a rapid or thoughtless manner. First know use 1786. Synonyms: babble, blab, cackle, chatter, chat, jabber, rattle, run on, schmooze, talk, twitter.

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