when is our German directness too blunt

Question

We Germans are known for being forceful, yet respectful. And we want the same from others. But we know that we are often too direct with Americans. So, when is our German directness too blunt? How do we know what degree of directness is simply too much?

Answer

Well, this is a complex question.

“blunt” means: stumpf, plump, ungehobelt, schroff, unverblümt, geradeheraus.

Not so much because there are many different kinds of Americans, with many different kinds of backgrounds, and from many different regions of the U.S.

Getting into the shades of gray is not helpful and not necessary. It is complex because the answer to the question depends on the situation. I’ve lived in Germany now for 25+ years and I still find the Germans often to be too direct.

Now wait, not because the German are too direct. The Germans are the Germans. And they are fine. It is because we Americans are less direct. We are careful about what we say, to whom, when, how, and based on who is present. And that is the big message re: the American logic: context.

Whereas the German logic, which is just as right and good and effective as the American logic, is: say what you mean, mean what you say, don’t beat around the bush, use clear and unambiguous language, and get to the point.

Personality or Facts

Question

“When Americans are in persuasion-mode what is more important the power of personality or the power of facts and Argumente (reason, points, arguments, making the case)? And why is it so?”

Answer

This is an exceptionally critical (as in important) question. It goes to the heart of one of the major divergences in how Americans and Germans persuade. Please read our analysis at persuasion_objective.

It is not so much a question of which is more important. Both are central to being peruasive in the American context. They cannot be – or are seldom – separated.

Your question begs another critical question: How do Americans combine them?

„combine“ not in the sense of a mechanical-kind of 50-50% balance, but in the sense of the logic operating when an American puts personality ahead of facts and reason or the other way around.

This, of course, will depend on the situation: What is the nature of the subject matter? Who is the target audience to be persuaded? What decision (behavior) should the persuading lead to? What is the particular style (capabilities, inclinations) of the person(s) persuading?

Truly persuasive people in the American context are masters of combining the two elements: personality and fact.

The Germans are masters of this craft, also. But in accordance to their, to the German, logic. They place far more emphasis on fact and Argumente.

Why is it that Americans are more open to, more persuaded by, personality? This is a very complex question, one which we at CI have not yet researched. Clearly, though, Americans choose freely both to be persuaded via personality, and to persuade via personality.

A culture’s approach to persuasion is always an unspoken agreement between two parties – the persuader and the to-be-persuaded. How personality and fact/Argumente are combined is driven by national culture. It is a shared logic, shared within the respective culture.

Clarity up-front

Question

“Before making a commitment our German colleagues like as much clarity as possible up-front. However, developing opportunities in the U.S. business context is an ongoing, interative process together with the customer. The goal is to understand and define their needs. 

In other words, the nature of the commitments with the customer can change during the process of iteration. Add to this the American inclination – and it is a shared logic among both customers and suppliers in the U.S. – to take a “Yes, let’s give it a try” approach. 

How can we get the two logics to work together in order to serve the customer?”

Answer

The question imbedded in the question above is the following:

Entering into commitments in the American business context is an on-going, iterative process. Americans, both customers and suppliers, reserve the right to at any time back out of a commitment or to end it at any stage. 

This is why an iterative approach is taken. Iteration – moving in smaller, incremental steps – allows for flexibility, for changing direction, for adjusting to changing parameters. In the American culture there is seldom such thing as a commitment written in stone.

This is why a high level of communication between customer and supplier is critical to the success of that relationship. Both parties are operating in a dynamic environment with all sorts of factors over which they have little or no control.

There is no getting around this reality. It is in the air that Americans breath. No German, or any other culture’s, approach will change it. Nor should it be changed. It is the American approach and it works well for them.

Key will be, as always, to help the German colleagues to understand this deeper-lying logic in the U.S. You have no other choice than to take the time to explain the American logic.

Once they have understood that logic, or at least are open to its legitimacy, you need to then discuss with them a joint response. Define together, on a case by case basis, how you both interate with customers – American colleagues in the U.S. – and how you will then iterate across the Atlantic.

If you and your German colleagues have a common understanding of the cultural differences between Germans and Americans regarding agreements, information needs, whether up-front or iterative, then you can work out the details.

Accept the German need to have a lot of information up-front. Don’t fight their logic. Work with it. For example, break down commitments into micro-commitments. Then ask your German colleagues what information they need up-front in order to commit to an early-stage piece of a commitment. 

In other words, break down a larger commitment into pieces or stages. Then move, together with your German colleagues, stage for stage. Do not be shy about asking them what kinds of information are critical vs. nice-to-have.

A final point:

Germans do not feel comfortable with the American “Yes, let’s give it a try” approach. In fact, learning-by-doing is viewed negatively in German. It’s a sign for: not having learned something, not being trained properly; taking unnecessary risk; making things up as you go along; poor planning.

You need to explain to your German colleagues the following key points regarding learning-by-doing:

First: in many situations there is no other choice but to experiment.

Second: often the risk, the downside, of learning-by-doing is minimal.

Third: Americans customers, as Americans, feel comfortable with learning-by-doing. It has led to positive results for them. They learn important things. Which often has made the efforts very worthwhile.

German unsolicited advice

Question

“I like my German colleagues. They are intelligent, focused, hard-working. But sometimes they can really get in your face. I experience, and observe, that they give other colleagues advice, whether it was asked for or not. I find this rather annoying, at times even arrogant. Why do they do that? I wish they would cease and desist.”

Answer

Ok, this is a really serious cultural difference. I need to pull it apart. Please be patient with a rather long response from me. This is also very personal to and for me.

Good People

First things first. The German people are good people. I mean really good people. Deeply good people. Please take my word on this. I have lived and worked here in Germany, and with the German people, for three decades. I could write a book full of anecdotes of how and why they are good people. 

Helpful

As good people, the Germans want to be helpful. That includes your German colleagues. Think about, we’re all working anywhere between forty and sixty hours a week, some weeks even more. We spend most of our life working. That means, in turn, we spend most of our life interacting with colleagues, customers, suppliers. If we are good people, if it is our natural inclination to be helpful, well, then we’ll display that behavior in the workplace.

Obligation

Broadly speaking, painting with a broad brush, the German people are more collectivistic than we Americans. This is not about political theory. This is not about philosophy. This is not about forms of government or socialism or communism or communitarianism or any other ism. It’s much more simple, more basic. 

The German people work from the group back to the individual. They first and foremostly see the individual as a member of a group. First group, then individual. We could say first the state, then the individual. We Americans are different. Almost the opposite. Individual, then group. Individual, then state. Individual, family, neighborhood, broader community, and so on. 

Because the Germans see individuals as only viable within a community, they believe that each individual has obligations over and against their fellow individuals. That’s what community means, a balance between individual needs and wants and those of the community. We’re talking about the balance between rights and obligations. Germans feel that it is their obligation to help each other. 

Advice as Help

And giving advice to a colleague, whether requested or not, is a form of help. If a German colleague sees you heading towards a landmine – a mistake, an error, a problem, a blowup – that colleague will point that out to you, and hopefully in time so that you avoid the landmine. 

In fact, German thinking goes so far as to say: “You saw your colleague heading right for that landmine and you did nothing about it, you did not warn them? What kind of colleague are you? What kind of human being are you?”

Let’s always remind ourselves, when the German drive us crazy, when we think that they need their heads examined, when we simply don’t want to deal with them anymore, when we think that their approach will ruin the work, ruin the business, ruin relations with our customers, that the German people have the fourth-largest economy in the world, and with only eighty million people. Folks, they must be doing something right. Their approach in fundamental areas must be right, must be working, must lead to success. Folks, it can’t be any other way.  

Now, does it mean that their German approach works in every other culture, in every other country, in every other business context, in every other market? No, that is not my statement. Clearly what works in one market, country, region does not necessary translate one-to-one into another one. And that is the point of my work, of our conversations, about the influence of cultural differences on cross-border collaboration. One-to-one importation, one-to-one application, of one culture’s logic into another country seldom works. In fact, the results can be a total disaster.

Jerks

Are there no jerks in Germany, no jerks among the German people, no German jerks? Well, of course there are jerks in Germany, as there are in any culture. And one major way for a German to be a jerk is to stick their nose in other people’s business. German jerks do that all the time. The Germans can be terrible know-it-alls. Arrogant. Insistent. “I’m smart. You’re dumb.” Thirty years here in Germany, do you think I haven’t run into my fair share of German jerks? There have been many a time when I wanted to tear their heads off.

So, yes, you will experience in your collaboration the German jerk. And they will experience the American jerk. There are plenty of us. In fact, in each and every one of us Americans is an American jerk. We all have our moments when our behavior is uncalled for (one of my mother’s favorite terms), literally not called for, not requested, no solicited, unsolicited. 

Just this week I wrote a message in LinkedIn which was very poorly formulated. It was stupid. The receiver shot back at me immediately. And rightfully so. I felt stupid, because my message was stupid. John the jerk. Do you think he doesn’t exist? He does, because John is a human being. And human beings can often be jerks.

“German angel, what?”

But jerks are a small minority. And the jerk in each of us is, hopefully, is only a small part of us which comes out only in certain circumstances. In the overwhelming majority of instances when you experience unsolicitied advice from a German colleague, or even from a German stranger, it is not a German jerk, but instead a German angel coming to your rescue.

“German angel, what?” Yup, I mean that literally, without getting into the theology of it. What do angels do? They watch out for us. The see us heading for the landmine and then do something to help us avoid getting our legs blown off. “What, Magee believes in angels?” Yes, he does, indeed.

Ok, let me put it in more rational, scientific, Enlightenment-era (whatever that is) terms. What could be better than to be surrounded by colleagues who want the best for you? What could be better than to be surrounded by colleagues who keep their eyes open for each other? Colleagues who have each other’s back? Who are not afraid to get in your face if they see you heading for a disaster, for a blowup, a train wreck?

And what could be better than to have colleagues who will risk pissing you off by pointing out to you that you’re about to make a serious mistake, even at the risk of harming your working relationship?

Let me tell you something, if I worked in a company – I do not, I am self-employed – I sure as sh_t would want to have those kinds of colleagues, as many as possible. But wait, I do have such colleagues. More than a handful of them. Germans and Americans. Most of them customers who have become friends. I turn to them time and again for advice. And I receive it. Good advice. And it is the Germans who, time and again, offer advice which I did not even ask for. Unsoliticed. 

And here’s the thing about angels, whether Germans or Americans or from other cultures, when they save our ass, they don’t ask for anything in return. They do it out of pure care, concern, and love. That’s right, love. It’s the greatest force, the greatest power we know. It’s called love. Don’t believe me? Ask any mother or father of a child. Ask any brother or sister of another brother or sister. Ask any two friends. And wouldn’t that kind of care, concern, and love, be great among colleagues, in the workplace, where we spend most of our lives?

Or let’s flip it around. What kind of life is it to spend forty to sixty hours a week working with people who are not driven, at the deepest level, by care, concern and love? Seriously. What kind of life is that?

So, whenever you get irritated about another German giving you unsolicited advice, ask yourself the following questions: Was the advice, in its substance, accurate, correct, on point? Assuming that you took the advice, was it helpful? What did you pay for the advice, what did you have to give in order to receive the helpful advice?

I think you get my point. Yes, German colleagues often give unsolicited advice. And I thank the Lord for that. And I mean that literally.

Germans and being right

Question

“Why in Germany is there such a focus on being right?”

Answer

Competitive, Capable

Although the Germans are a people of only eighty million, their economy is ranked fourth behind the United States with three hundred million, the Chinese with one billion three hundred and forty million, and the Japanese with one hundred and thirty million.

The Dax30 are some of the most successful global companies. The Germans continue to be among the world‘s leaders in critical industries: automobiles, chemicals, pharmaceuticals, electronics, telecommunications, and especially those based on mechanical engineering.

Many experts believe that the great strength of the German economy lies in its so-called Mittelstand, an umbrella term for small- to medium-sized companies. Many of these family-owned business enjoy very high market shares, some dominating their particular markets worldwide.

During the financial crisis in the United States and Europe it is the German economy which continues to enjoy consistent growth. Its government is forecasting a balanced budget again in the year 2016. And despite discussion and debate about the merits of austerity measures, the German economy is the envy, and perhaps for some countries, the model of how to work.

As a people, the Germans are indeed battlesome, quarrelsome. As Northern Europeans their history as a people is deeply rooted in centuries of conflict, some initiated by them, many not.

The German strive for excellence. On the athletic field they have proven their ability to win. In the modern Olympic games the Germans have consistently ranked among the top medal winners, despite their modest population size. The most popular sport in Germany is soccer. There, too, they produce winning teams.

The Germans are a competitive and capable people. They like to win.

Zukunft sichern

Zukunft, a noun, means the future. Sichern, a verb, means to secure. In their domestic political debates all German parties address what Germany needs to do in order to secure its future. For foreign ears this can sound a bit exaggerated, purposely alarming. But it is meant literally and taken seriously by the German people.

German society involves a significant role of the government. Social services are many and expensive. The Germans are generous with each other. These services, however, can only be financed by a strong economy, which, in turn, requires that German companies offer products and services which command high prices and high margins.

The key to this, from the German perspective, is maintaining a very high level of intellectual and technical expertise. They are acutely aware of how critical it is to their future to train and develop people strong in the natural sciences, mathematics, and especially in engineering.

For Germans, ideas matter. Ideas are the core, the source of their expertise. Knowledge secures their future, not only of their economy and their companies, but also as individuals in their jobs within those companies.

Discussing and debating important issues, topics, subjects is something the German people take very seriously. Depending on the subject matter, they could see them as affecting directly their future, as individuals, companies, as a people.

Could it be that the subjects, topics, issues, questions which Germans consider to be absolutely essential (core) to their success (Zukunft, future) are not necessarily the same as those considered to be core by the Americans?

In other words, those topics which Germans get competitive (argumentative) about might very well be non- or less-core topics for Americans, leading Americans to think, and perhaps say: „Just relax, folks. This is important, but not a life-or-death issue. Let‘s reach some common ground here, then move on.“

Intellectual Curiosity

The Germans are an exceptionally curious people. They want to explore, ask, inquire, in the end understand. They want to move ever closer to the truth.

Some of modern Western civilization‘s greatest thinkers were German: In the natural sciences such as chemistry and biology, in mathematics and certainly in physics, but equally so in philosophy, theology, history, economics, political theory, sociology, and the law. The German approach to higher education, the Universität, of the 19th century was the model for the modern American university.

The Germans are known for being complex, analytical and systematic thinkers. They take pride in, they value highly, the ability to durch die dicksten Bretter bohren, literally to drill through the thickest boards. Conversely, the Germans have little respect or patience for those who take a superficial approach to any questions, task or endeavour.

Stubborn

The Merriam-Webster dictionary defines stubborn as „unreasonably unyielding; difficult to handle, manage, or treat.“ It lists the following similar words (synonym): adamant, bullheaded, dogged, hard, hardheaded, inflexible, intransigent, opinionated. stiff-necked. The opposite (antonym) of stubborn is: acquiescent, agreeable, amenable, compliant, flexible, pliable, yielding.

Indeed, the Germans can be stubborn. Some individual Germans can be particularly inflexible. It could even be argued that stubbornness is a German character trait. We will leave that question to the psychologists and sociologists.

The Germans also have a tendancy to be know-it-alls. Their term is Besserwisser, from besser better and wisserknower, from Wissen knowledge. See the link below.

But, if we are honest with ourselves, we should ask „Who likes to be wrong?“, especially on important matters. In fact, stubbornness can be a positive character trait if it means „holding your ground“ or „defending a principle“ or „staying focused on what is right, good, effective.“

Argument vs. Counter-Argument

Depending on how a given culture communicates, interacts, discusses and debates, the Germans can come across as insisting on being right. „Why do they always have to be right?“, one asks in frustration and exasperation. This could be influenced, therefore misperceived, simply by how Germans communicate.

A contributing factor is the Germans belief in the value of dialectical thinking: thesis, antithesis, synthesis. Stated in an overly simplified way, Germans, consciously or unconsciously, discuss topics in terms of a statement made by one person, this then countered or challenged by the other person, in the hope of arriving at a higher level of understanding. What for the Americans is an argument, is for the Germans a discussion.

Discussions with Germans can, indeed, take on the character of a debate. They are taught to think this way, in their schooling, in their place of work. Germans believe in the value of rigorous thinking and debating. Therefore, they can come across as argumentative, a term with a negative meaning, simply because they discuss via argument and counter-argument.

Put people in boxes

Question

“Is it accurate – and helpful – to refer to the American? What do a New Yorker, a recent Mexican immigrant in Texas, and a Californian have in common?“

Answer

Broad and deep consensus

This is an extraordinarily important question. Why?

If the answer is: “John, you cannot generalize about people. There is no such thing as the American or the German”, then CI, my work, your reflecting on intercultural differences has little to no value.

This foundational question is posed to me time and again. Since I intend to address it soon in a more systematic way, I’ll just give you some food for thought, in the form of questions and statements.

If a large, complex society functions well (see Germany, USA), then there must be a broad and deep consensus among its people about how it does some very fundamental things. See the ten topics CI currently addresses. There are more. What is meant is not a lowest common denominator in those things, but a deeply rooted belief about those things.

Immigrant influence

Although America is an immigrant nation, with newcomers arriving constantly and from different cultures, can you name which newcomer-cultures were immediately embraced by the dominant culture(s) within America?

Asked differently: If you are an American, when was the last time you – in the workplace – went up to a colleague who is a recent immigrant (or at least first generation American) and asked them about their culture, with the expressed intent to allow your own thinking (culture) to be influenced by that colleague’s culture?

American history makes clear that the dominant cultures within the U.S. invariably demand of immigrants that they assimilate.

Your success in other American companies

If you are capable at what you do, you are able to transfer immediately to another company within the U.S. and to perform the same or similar work at the same level – or higher – of proficiency. Why?

Because of your capabilites, yes. But primarily because you are an American and would be moving to another American company. Would this be the case if you were to move to a company in the same business sector, doing the same work, but in another business culture?

Let me finish by addressing one difference between Germans and Americans. The topic is Persuasion. The German logic is: “Arguments should speak for themself.” The American logic is: “Sell yourself first, then your product or service.”

People in boxes

If those two statements are true – the one for Germans, the other for Americans – would there be any significant variation – in the context of German-American collaboration – if the German giving a presentation were man or woman; young or old; Catholic, Protestant or non-believer; from Northern or Southern Germany; extrovert or introvert; trained in the sciences, engineering, law, economics or humanities; from a large or a small family; working in the automobile industry or chemicals or software or financial services; in a position high, mid or low in the organization?

Or flip it around. If the statement is fundamentally true about how American persuade, and an American were attempting to persuade a German audience, would it make any significant difference whether that American were male or female; young or old; etc.?

I believe not.

You see, we can “put people in boxes.” We can generalize. In fact, we do it all the time. We look for patterns in order to deal with complexity.

There are such things as national cultures. There are peoples. And peoples have charactistics. They have ways of thinking and acting. Our job is to understand those ways, discuss them, and find out how to best combine them. That is what our work is all about.

How can we get our colleagues in Germany to respond more quickly to our needs

Question

In the U.S. market everything is done in a hurry. Shipments come from Germany. We in the U.S. want to know when the shipment will arrive. Germany: “I did my part, can’t help you.” We have to chase down the shipment. Where is it in the process? Our minds explode. Germany: “Just trust the system.” U.S.: “That is not an answer for us. Please, show me where it is in the process.” How can we get our colleagues in Germany to respond more quickly to our needs?

Answer

“Just trust the system” is the German way of saying: “Relax. Calm down. We’re working on it. Our internal processes function well.” American minds explode. It’s true. Those are not legitimate responses for Americans. Why?

Because German processes – the system – don’t work, don’t deliver results, don’t get shipments out in a timely manner? Maybe. But maybe not.

I’ll never tire of writing that Germany is the fourth-largest economy in the world, is the size of the US state Montana, and has only eighty million people. Which means that Germans do get shipments out, and on-time.

So, what’s at play here?

Well, possibly in this German company, in a particular division, the system is not delivering, cannot be trusted. Not all German companies, and not all divisions within German companies, are so-called hidden champions. Some, perhaps more than some, are simply slow, unresponsive, and bureacratic. “Our minds explode.”

But wait, it could also be that Americans don’t place much trust in processes. Relying on a process in crunch-time is never an option. Wait, what does that say about American processes?

And let’s keep in mind that cultures – i.e. USA and Germany – often have a different understanding of what urgent means. Urgency is also related to the so-called magic triangle – price, quality, schedule.

Ask our German colleagues to respond more quickly without annoying them

Question

How can we ask our German colleagues to respond more quickly without annoying them?

Answer

Explain to your German colleagues what time looks like in the specific situation. Lay out the cause-and-effect relationships, i.e. if late by this much time, then this happens.

Prepare, and inform them about, contingency measures you will need to implement in order to react to the negative consequence of lack of speed.

Ask your German colleagues if there is anything you can do to help them to move faster. Offer suggestions on how you might be helpful in speeding things up.

Finally, and very importantly, reflect on your need for a speedier response from your German colleagues. Is speediness truly important? Who and/or what is driving speed as a priority? Is it a real or a perceived need? 

Is your customer – whether corporate-internal or -external – really demanding it? In fact, why not ask your customer? Do you have the courage to ask your customer what is truly important to them?

If you do not have the courage, why not? What kind of business relationship is it if you feel that you cannot ask such questions?

Perhaps there are good reasons for you to be patient and/or for you to ask your customer to be patient. Perhaps because you and they will receive a higher quality result from Germany. “Patience is golden” and “Haste makes waste.”

No, we are customer-centric.

Question

Here in U.S. the customer is at the center of what we do. Our German colleagues do not think that way. They actually say: “You need to stand up to the customer re: what they need and how they should buy from us.”

Our response: “No, we are customer-centric. We cannot do that.” The German response is then: “Tell the customer that they should just try our product. They will like it.”

It comes down to who customers want to work with. Coming in cold, calculating, factual, analytical does not work with Americans. Every relationship is personal first.

How can we get our German colleagues to understand this?

Answer

The questioner states:

“Here in U.S. the customer is at the center of what we do. Our German colleagues do not think that way.”

Wait, stop!

Are the Germans not customer-oriented? Seriously. Only eighty million people. Country no bigger than the US-state of Montana. Yet, fourth-largest economy in the world.

Either there are a lot of really dumb customers out there buying stuff from the Germans. Or German products are so great that a lack of customer-orientation does not matter. Or, maybe just maybe, the Germans are customer-oriented.

So, is the American perception wrong that the Germans are not customer-oriented? Or could it be that Americans and Germans define customer-orientation differently? And when we say Americans and Germans we mean also American customers and German customers.

According to UC’s content under the topic Customer, for Germans to serve is to consult. In Germany, both customer and supplier strive for a balanced relationship. In fact, it is considered by both parties to be an obligation and a duty to provide advice, to consult.

Yet, often we here in the U.S. are faced with situations in which the approach taken by our German colleagues leads to an unbalanced relationship.

Their actions, reactions, positions do what is in the best interest of the company with our headquarters back in Germany, and often not what is best for the customer or the overall relationship with the customer.

In fact, our American customers are often treated as if they are serving us, instead of the other way around. And this despite increasing competition and fast changing markets which present viable alternatives to the solutions we are currently providing.

When challenged and presented with all the arguments from the customer’s perspective, I often find that the situation can be changed, that a customer-friendly solution can be identified.

This however, is achieved only after we in the U.S. have demonstrated that we have challenged the customer and established what is actually required to solve their problems and meet their needs.

How do we combine the power of the consultative approach with maintaining a high degree of service- and customer-orientation, while at the same time increasing speed to create a competitive advantage?

Why is there no sense of urgency in Germany?

Question

“Why is there no sense of urgency in Germany?”

Answer

„Urgent“

MerriamWebster defines urgent as: calling for immediate attention, pressing. Among its synonyms are: burning, compelling, critical, dire, imperative, acute, immediate, crucial. Among its antonyms are: incidental, low-pressure, minor, negligible, trivial, unimportant, non-threatening, safe, stable.

When it comes to urgency, Americans and Germans can diverge in two fundamental ways:

What is urgent?

A situation which Americans might interpret as requiring urgent action might very well be one in which Germans do not see the urgency. This difference could be based on a few, several or many factors, each of which need then to be clarified between the two parties. A common, but not simple, situation is when a customer demands rapid reaction. Speed.

Because Americans and Germans differ in how they understand what makes for an optimal relationship between two business partners – customer and supplier – an American is far more likely to view a customer request as urgent, especially when that customer communicates their urgency, than a German would view that request.

How fast is responsive?

If Germans and Americans agree, at least to a working degree, that a situation requires urgent action, there are nonetheless differences in how both parties define what is fast, slow or just the right reaction time. We know that the two cultures define differently short- , medium- and long-term. This difference is equally at play when it comes to responding to a matter, problem, request, situation.

In other words, agreement on the urgency of the matter does not guarantee the same reaction times. For Americans it could be within three days (including weekends and holidays), whereas for their German colleagues it could be ten days (not including weekends and holidays).

Haste

Another way to look at this is to contrast what in each culture is considered to be haste or hasty action. MerriamWebster define haste as: rapidity of motion, swiftness, rash or headlong action, undue eagerness to act. Among its synonyms are: fastness, fleetness, speed, hurry, quickness, rapidity, rapidness, speediness. Among its antonyms are: slowness, sluggishness.

The Germans are no fans of haste. In fact, hasty action is in their culture often a sign of ill-preparedness, poor planning, acting before thinking. Germans are methodical, careful, thoughtful. They prefer to get whatever they do right the first time. Any kind of rework, and change in direction, they calculate into their original reaction time.

„To turn on a dime“ ― an American figure of speech meaning the ability to change directions quickly, deftly and whenever necessary ― is a quality Germans respect. However, for them it is often a strength necessary primarily because a suboptimal decision has been made.

Shared Logic

It is important to keep in mind that within a well-functioning society ― like the German and the American ― there is a shared logic in those areas which are fundamental to their respective stability, success and future.

A culture‘s, therefore business culture‘s, understanding of urgency is shared by all who interact with each other. Whether a given situation is urgent or not, and if so, to what degree, is defined by a common cultural understanding of what is important (urgent). And that understanding is shared by people on both sides of the transaction: colleague to colleague, team lead to team members, customer and supplier.

In other words, what in the American business context is considered urgent, or very urgent, or extremely urgent, or absolutely asap, might be considered in the German to be less so, or even not at all. As long as the two transactional parties are in synch with eachother, the urgency will be handled properly.

And vice versa. Now, Americans can often be perceived as not responding to the urgency of a situation, „urgency“ in the sense of the problem, which if not addressed, could lead to constant and long-term negative effects. Quality – whether it be in a physical product (craftsmanship) or in work results (competence) – is so critical to Germans, that almost anything related to it is urgent, permanently urgent, day-in and day-out.

Who‘s faster?

Stated simply, but accurately, Americans break down complexity into into its component parts in order to focus on what is essential. This allows for focus, rapid reaction, and calculated risk taking. Sharply delineated decisions – isolate and keep narrow in scope – can be made quickly, and revised just as quickly, depending on immediate outcomes as well as on external factors over which one may have little to no influence. Americans consider flexibility to be one of the most critical success factors of any human endeavor.

In contrast, Germans link decisions together. They then analyse the decision – in reality several decisions – carefully, methodically, taking into consideration many, if not all, influencing factors. Germans think through, then act.

When they do then decide, they remain firm, are not easily pushed off their path, consider external factors, but stay on course. For some they maintain their composure, for others they don‘t recognize when (or are too stubborn) to change course.

Who handles urgent matters more effectively?

Certainly each would claim that they do. And each side has valid arguments. But, in many cases they are comparing apples with oranges, or perhaps more accurately, apples with pears. Americans isolate, analyze pragmatically, move fast, react just as fast, change course as often as is necessary in order „to get the job done.“

Germans connect, analyze deeply and stringently, more slowly, but when they do, they do so on many fronts at the same time. They stick to their course or action, and change only if convincing arguments can be made that their original decision making was flawed.

From the American perspective, the Germans can be terribly slow, plodding, unresponsive, almost incapable (or unwilling, or both) of responding with a sense of urgency. From the German perspective, Americans are often cowboys, „shooting first, then asking questions“, or „going through the wall with their heads“, hasty, impatient, making mistakes left and right and calling it euphemistically „turning on a dime.“

understand-culture
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.