Germany Archives - Page 79 of 108

mitdenken auf Augenhöhe

“Bei aller Strategie bleiben wir menschlich: Wir hören zu, denken mit und kommunizieren auf Augenhöhe.” In English: “Yes, it’s about strategy. But more importantly it’s about people. We are people. We listen. We think with. And we communicate at eye-level.”

Think with. At eye-level. That’s it. The German logic. In black and white. Clear as a bell.

The quote is from gambit. A Germany-based marketing and communications agency. Specialists. Serving companies who build buildings. gambit understands architects and interior designers.

I stumbled across gambit when noticing how superb the Simonswerk website is. Created by gambit. Simonswerk. A German mid-sized company located near Hanover, with a strong presence in France, Italy, and most importantly in the United States.

And why the term gambit as the name of their agency? They provide the definition on their website: “gambit [gæmbit], n. (Schach) einleitender Schachzug, (in conversation) einleitende Bemerkung.”

From MerriamWebster: “A chess opening in which a player risks one or more pawns or a minor piece to gain an advantage in position; a remark intended to start a conversation or make a telling point.”

Harry’s Razors

Harry’s makes shaving equipment for men. Two American MBAs with experience in strategy consulting bought a German manufacturer in Thuringia (Thüringen in former East Germany), founded in 1920. Their goal is to challenge the world’s dominant products.

“Our team in Germany has been grinding high-grade steel into some of the world’s sharpest blades since 1920. Today, more than four hundred German engineers, designers, craftsmen, and production workers build and operate sophisticated, custom equipment that produces millions of precision blades per year. We’re excited to partner with our new team to innovate and continue to make the fine blades you deserve.

Our blades will get even better. Your shave will get even better. We’ll listen to your feedback about what makes a great shave and create products that deliver you that experience. In the end, we hope you’ll enjoy shaving even more.

We spent over a year meticulously crafting our first Harry’s line. Our blades are made by German engineers with decades of experience honing high-grade steel. Our handles were designed to blend timeless simplicity and modern ergonomics. Our shaving cream comes from the same chemists who make creams for high-end brands. The result: a set of modern shaving products made with respect for the tradition of a good, clean shave.”

Quality product combined with respectful marketing.

And John Otto Magee – creator of understand-culture – is a very happy Harry’s Razors customer. So happy that he recommends Harry’s to friends. All the time. Thanks, Harry’s. And special thanks to those great Germans in Thüringen !

World-class whiners

Jammern auf hohem Niveau – whining at a high level. This is one of the many ways in which Germans complain about their complaining. And, indeed, the Germans complain quite a bit. Nothing seems to be right, or just right, or good enough.

Sven Astheimer wrote a very interesting editorial in the Frankfurter Allgemeine Zeitung in June of 2015. His basic argument was that German whining – a more accurate term is German Unzufriedenheit or dissatisfaction – is one of the German people’s great strengths.

Never being fully satisfied. Always “looking for the hair in the soup.” Striving for perfection. “Geht nicht, gibt’s es nicht” is a very well-known German figure of speech. It translates loosely into: “It can’t work, doesn’t work for me.” Or “It’s impossible, is impossible.”

Astheimer fears that Germans are becoming too satisfied. The country is extraordinarily successful. Strong economy. Balanced federal budget. A finely meshed social net protecting the weak and the unfortunate (and the lazy).

In other words, Jammern is under threat. Germany does not have abundant resources. It has only the creativity, the innovation, the strong minds of its people. Knowhow. And knowing how to do something – how to do it better or in a new way – is driven, is sparked, by Unzufriedenheit.

Don‘t write it down

In Germany the written word has a higher level of binding character (commitment) than the spoken. Once a process – how the work is done – has been documented, and if done so in a detailed way, Germans feel obligated to work along that process in a strict way.

This reduces their freedom to deviate from the process, to improvize, based on the specifics of a given situation. For this reason, and a few other, Germans do their best to avoid documenting how they work.

The German self-understanding also comes into play. They often feel that it is simply not necessary to write down how they work. Germans are well-trained, tend to work in the same area for many years, are very familiar with formal and informal processes, can rely on the advice of their colleagues and management, and want always the freedom to work independently.

And German departments have a high level of institutional knowledge, which is passed on to younger colleagues. It is seldom necessary for colleagues sit down and document all of the things they do in order to produce good work results.

Mechanicians. Musicians. Metaphysicians.

“The Yankees, the first mechanicians in the world, are engineers – just as the Italians are musicians and the Germans metaphysicians – by right of birth. Nothing is more natural, therefore, than to perceive them applying their audacious ingenuity to the science of gunnery.” Jules Verne

Does Verne mean with gunnery the making of weapons? And does he mean with them the Yankees (Americans) or the Germans?

Verne (1828–1905) was a French novelist, poet, and playwrite best known for is adventure novels and his great influence on the literary genre of science fiction.

Richtlinie or guideline

Americans have a higher tolerance for deviating from processes. Americans see processes and procedures fundamentally as tools. Whereas a German colleague sees in a process a Richtlinie (order, instruction), his American counterpart often sees a guideline. The term guideline is often translated into Richtlinie. This translation is false and misleading.

Like their German colleagues, Americans seek that fine line between process-discipline and -flexibility. The moment a process makes unnecessary demands which do not serve the overall goals, that process is deemed rigid. Americans will deviate by reevaluating the most important factors: risk, resources, back-up contingencies, and the final value-added for the end-customer.

Results delivered in a timely fashion, even if the product of a process is not followed step-by-step, are preferred over results delivered too late, but the product of a process vs followed step-by-step. Americans, both as customers and suppliers, can “sleep at night” with the so-called 80%-solution, as long as the missing 20% is compensated by the advantage of speed, responsiveness or price (cost).

When to deviate: Americans are quick to deviate from steps within a process or procedure if: it does not add value, does not help, does not move their work forward; external forces demand it, such as schedule, budget or customer demands; after getting input from experienced colleagues and/or permission from their team lead or process owner; and as long as the deviation conforms (compliant) with laws and regulations.

Americans speak of taking a down and dirty approach, of doing whatever it takes to get the job done, of being pragmatic.

What is quality?

Deduktiv. Deductive. Latin deductivus, deductio. To base on, to continue. Deduction, or the deductive method, is defined in philosophy as arriving at specific conclusions based on assumptions or principles.

The Greek philosopher Aristotle defined deduction as „conclusions about the specific based on the general.“ Induction, or inductive thinking, is the opposite: arriving at general principles based on the observation of particulars.

Normen. Norms. Latin norma, the measurement of an angle; generally excepted rules of interaction among people; standards for size, weight, quality; the average value of something; minimum values of a thing or behaviour.

Qualität ist die Einhaltung von Normen. Quality is meeting all necessary norms. The response of a German engineer to the question „What is quality?“

Flexibilität

The German dictionary Duden defines Flexibilität (flexibility) as: flexible property, quality, composition, character; bendability, pliability; the ability to adjust, adapt, conform.

Synonyms: Wendigkeit agility, maneuverability, mobility; Nachgiebigkeit compliance, softness, resilience, yielding; Geschmedigkeit malleability, litheness, limberness.

East meets West

In October 1990 the two Germanies were reunited. East Germany became a part of West Germany. Most of what the East Germans were familiar with disappeared overnight.

Social rules, attitudes and opinions, cultural life, recreational habits, all of these began to change. East Germans had to adapt to a German spoken differently. People greeted each other with a „Hi!“. They ate chicken wings instead of broilers. Pepsi and Coca Cola was substituted for the East German Club-Cola. Colleagues worked in teams instead of in collectives.

East Germans had to quickly adjust. They had to become wary of shifty West German „deal-makers.“ Appliances, machines, automobiles, telephones, etc. worked differently, were confusing. An entire society of over 17 million people had to suddenly adjust to the rules of another society.

The change was difficult and confusing for the East Germans. In every sense of the word they were at a disadvantage over and against their new fellow German citizens. The rules – the processes – were not theirs, not East German. They were West German.

German artisans

Germans believe that processes — how the work is done — are the key to success. Americans, however, favor relationships, or how to gain and retain customers.

By tradition, Germany is more a culture of artisans (Handwerkerkultur) than of traders (Händlerkultur). The Germans have always made things. And they believe that process — how the work is done — is the key to success. Good processes lead to good products, bad processes to bad ones.

One well-known German manager, Klaus-Hardy Mühdeck, the CIO of ThyssenKrupp, is even nicknamed the Prozesspapst, the Process Pope, and has changed his title to Chief Process Officer. Because processes govern the internal workings of a company, whoever has the say over process has the say over how the work is done, and thus over the company. As the Germans see it process is power. And Germans want the power. Who doesn’t?