In July 1964, Matsushita Kōnosuke, the founder of Matsushita Electric, met the sales companies and dealers that sold his products at Atami. After the meeting, he gave his conclusion: Matsushita Denki ga warukatta, kono ichigo ni tsukiru. Matsushita Electric was at fault, and that says it all.
In August, he took over the duties of head of sales himself. A new sales system started in February 1965.