A Good Ordinary

Fukasawa Naoto designed the wall-mounted CD player of Muji, the no-brand retailer. The Museum of Modern Art in New York acquired it for its permanent collection. In the magazine Bungei Shunjū, Fukasawa said: Jibun o hyōgen shitai to iu omoi wa arimasen. Zutto ii “futsū” o sagashite kimashita. “I have no wish to express myself. I have always been looking for a good ordinary.”

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