Rider and Horse as One

On September 1, 1989, Mazda launched the Eunos Roadster, an open two-seat sports car. Its developers set the keyword jinba ittai, rider and horse as one, and aimed for a car that responds honestly to the driver.

The engine and transmission came from Mazda’s mass-produced units. They were greatly improved to give a pleasant shift feel.

understand-culture
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.