On April 12, 2019, Jack Ma told an internal Alibaba event that being able to work “996,” from 9 a.m. to 9 p.m., six days a week, was “a huge blessing.” For companies like Alibaba, he said, it was a fubao (福报), a reward earned by good deeds.
Ma later wrote on Weibo that no company should or could force employees to work 996. In August 2021, the Ministry of Human Resources and Social Security and the Supreme People’s Court published model labor cases against unlawful overtime rules.