“10,000+ products delivered in 10 minutes,” the quick-commerce app Blinkit promised. Zepto and Swiggy Instamart made similar promises. Gig-worker unions called a nationwide strike on New Year’s Eve 2025. One of their demands was an end to 10-minute delivery.
The labour minister, Mansukh Mandaviya, met the companies. On January 13, 2026, Blinkit changed its line to “30,000+ products delivered at your doorstep.” Zepto, Swiggy Instamart and Flipkart Minutes also dropped the 10-minute branding, PTI reported.