Rahul Sharma, a co-founder of Micromax, once saw a public call office running on a truck battery because of frequent power cuts. Micromax then made its first phone, the X1i, launched in 2008, with a standby time of a month.
“The phone had a standby time of 30 days and it was ideal for rural market since these areas have no or negligible power,” the trade magazine Voice&Data wrote.