In a 2014 Brooke Bond Red Label tea film by Ogilvy India, a Hindu couple is locked out of their apartment. Their neighbor, a woman in a burqa, invites them in for tea. The husband first declines. Then the smell of tea wins him over, and they go in.
The film ends with the line Swad Apnepan Ka, the taste of togetherness. The brand has used it in many campaigns since.