After the attacks of September 11, 2001, the NFL postponed the next week’s games to January. To keep the full playoffs, every playoff game, including the Super Bowl, moved one week later. The new Super Bowl date had already been booked by the National Automobile Dealers Association for its convention.
The dealers first thought, “No way.” They then agreed to move their convention, because “it was the right thing to do for America.” The NFL paid them $7.5 million and gave $500,000 to their fund for survivors of September 11.