SAP brought its standard business software R/3 to market in 1992. In 2008 the magazine CIO quoted Andreas Werner-Scheer of Münchner Hypothekenbank on what standard software requires: die Prozesse den Gegebenheiten der Software anzupassen und nicht umgekehrt, to adapt the processes to the software, and not the reverse.
Business managers argue against it, Paul Riedo of Swisscom told the same magazine. Wenn wir alles standardisiert haben, dann unterscheiden wir uns ja nicht mehr vom Wettbewerb. If we have standardized everything, we are no longer different from the competition. If we had asked the specialist departments what they wanted, Werner-Scheer said, hätten wir 70 Prozent Eigenentwicklungen, we would have 70 percent in-house developments.