In September 2015 the Bosch chief executive Volkmar Denner announced that the company would abolish individual bonuses for its managers. Bonuses would depend instead on the success of the whole company, and in especially good years all employees would benefit through a special payment. Denner called it eine Revolution für Bosch, a revolution for Bosch. Geld kann demotivierend wirken, he said. Money can have a demotivating effect.
In December 2016 Daimler announced a similar plan. It wanted to abolish personal bonuses based on individual targets for its managers and to tie them more closely to the success of the company.