The Tagesschau is credited with keeping a sober, informative format since 1960. As a rule, its newsreaders read the reports from a teleprompter. The journalist Willi Winkler described the news as delivered “im amtsmännischen Ton der reinen Sachlichkeit,” in an official’s tone of pure objectivity. When the program turned 70 in December 2022, its editor-in-chief, Marcus Bornheim, named what it values most. “Der größte Wert, den wir haben, ist unsere Glaubwürdigkeit.” The greatest asset we have is our credibility.