In 2005, twenty-five media companies ran a national campaign called Du bist Deutschland, you are Germany. It aimed to spark a movement for more confidence and personal initiative. Its lines included Du bist das Wunder von Deutschland, you are the miracle of Germany. Critics called it a feel-good campaign. In the same year, the federal government and German industry launched Deutschland – Land der Ideen, Germany, land of ideas. Twenty years later, on 3 November 2025, the federal government started another national campaign, Das kann Deutschland, Germany can do this. One of its stated aims was Zuversicht für den Wandel stiften, to create confidence for change.