On 1 April 1992, eight days before a general election, the Labour Party held a rally at Sheffield Arena for 10,000 members. The party leader, Neil Kinnock, took the podium and shouted a phrase four times. It was generally reported as “We’re all right!” Kinnock later said it was “Well all right!”, in the manner of a rock singer.
Commentators thought the rally came over as triumphalist. Labour’s internal polls suggested it had little effect. The Conservatives won the election, and the footage is still shown as an example of overconfident campaigning.