In 1973, Ridley Scott directed an advertisement for Hovis bread. A boy pushes a bicycle loaded with bread up a cobbled street in Shaftesbury, Dorset. A voice looks back on the journey, while a colliery brass band plays music by Dvořák.
In 2006, it was voted the nation’s favorite advertisement of all time. A 2018 YouGov poll named it the best advertisement of the 1970s.