We begin by selecting a topic.
We then take the following five steps:
1. Identify
We identify primary sources where the topic behavior can be observed. These sources are both representative of the culture and rich in analyzable evidence.
2. Gather
We gather the information from these sources, remove what is irrelevant, and then organize the remainder of the information for analysis.
3. Analyze
We focus on identifying patterns in behavior across multiple societal contexts. Patterns in how that culture thinks. Patterns in how that culture works.
4. Describe
After we have identified those patterns we describe them in clean, clear, concise and precise American English. Our descriptions are seldom longer than one paragraph.
5. Refine
We review, and if necessary refine, our analysis on an ongoing basis. We are in constant pursuit of the truth. Research means re-searching.
Research Teams
Each country-topic project is executed by a research team consisting of graduate students either native to that country or with significant experience living and or working in it.
Intellectual Rigor
Every research project is completed under the direct supervision of John Magee, the creator of UC, ensuring both methodological consistency and intellectual rigor.
Real-World Application
This disciplined process ensures that our cultural analyses are representative, evidence-based, and directly applicable to real-world multinational work environments.