Since 2009 the consumer organization foodwatch has awarded the Goldener Windbeutel, the golden cream puff, for misleading food advertising. Since 2011 the public has chosen the winner in an online vote. In 2019 the prize went to Zwergenwiese’s tomato sauce for children, with 53 percent of almost 70,000 votes. It contained twice as much sugar as the version for adults.
Since 1977 the association Aktion Plagiarius has given a mock prize to the makers and sellers of especially brazen copies of products. The trophy is a black dwarf with a golden nose.
In January 2026 the consumer center of Hamburg named its Mogelpackung des Jahres 2025, cheat package of the year. Milka’s Alpine milk chocolate won two thirds of the votes. The bar had shrunk from 100 to 90 grams, while its price rose from 1.49 to 1.99 euros.