Mono o tsukuru mae ni hito o tsukuru. Make people before making things. Panasonic attributes these words to its founder, Matsushita Kōnosuke. The company gives no date or place for them.
In February 2022, Panasonic’s newsroom reprinted a message by its group CEO, Kusumi Yūki. He wrote that the company should make the fullest use of the talent that society has entrusted to it, and so strengthen its competitiveness. This, he wrote, is what he believes the founder meant by making people before making things.