In 1993, the supermarket chain Tesco introduced the slogan “Every little helps.” Marc Cave, then at the agency Lowe Howard-Spink, says the line came up over lunch while he and a colleague were talking about the project.
In 1993, the supermarket chain Tesco introduced the slogan “Every little helps.” Marc Cave, then at the agency Lowe Howard-Spink, says the line came up over lunch while he and a colleague were talking about the project.