Every new country and topic is added in the same way, by following the five-step research method described below.
The method is a procedure, executed by trained researchers, applied to new countries without loss of rigor.
1. Identify
We identify societal domains where behavior can be observed—from childhood and education through professional life, and more. The domains are representative of the culture and rich in evidence.
2. Gather
We gather information from these domains, remove what is irrelevant, and organize the remainder for analysis. For each domain, we consider its historical formation—how it developed and why it operates as it does today.
3. Analyze
We identify patterns that appear across multiple domains. A pattern must appear in a majority of the domains in order to qualify as fundamental. Patterns in how a culture thinks, in how it works.
4. Describe
We describe the validated patterns in clear, precise natural language, optimized for AI-powered semantic search. The descriptions enable large language models to produce practical guidance, not academic abstractions.
5. Refine
We review and refine our analysis on an ongoing basis. Spot-checking by practitioners. Feedback loops. The goal is the constant pursuit of accuracy, of the truth. Research is re-searching.
See the first project I, John Magee, did back in 1997, while a foreign policy advisor for the Christian Democrats in the German Bundestag. First Project
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