On January 23, 2026, Prudential Life Insurance held an apology press conference after more than 100 current and former employees had improperly received money. Its management apologized and explained the company’s saihatsu bōshi-saku, measures to prevent recurrence.
A public relations column in the business report of a Japanese regional bank gives the order for a written press release on such trouble. It opens with an apology, then sets out the course of events, the facts, the response to customers and the measures to come. For press conferences, the column warns against wording that sounds like an excuse.