In Mexican politics, a campaign’s strategy is set in its cuarto de guerra, its war room. A column in Ruptura360 describes who sits there: “personas y colaboradores de confianza de quién los preside, son los llamados ‘primer círculo'” (people and collaborators trusted by the one who presides, the so-called “first circle”).
In Juntos Hicimos Historia, her book on the 2018 campaign, Tatiana Clouthier, López Obrador’s campaign coordinator, gave a chapter to his war room. Expansión published it in March 2019.