The Ideario Cuauhtémoc, published by FEMSA, sets out principles of Eugenio Garza Sada, the Monterrey industrialist. Principle 13 reads: “Reconocer el enorme valor del trabajador manual” (Recognize the enormous value of the manual worker), “cuya productividad hace posible la posición directiva y afirma el futuro de ambos” (whose productivity makes the managerial position possible and secures the future of both).
According to the Congress of Nuevo León, he promoted “la creación de despensas familiares y el otorgamiento de casa propia para los empleados” (the creation of family food baskets and the granting of homes of their own to employees). He was killed in a failed kidnapping in Monterrey on September 17, 1973.